Swastika good luck coins of american clothing stores-Part 1
Swastika is the most holiest and sacred symbol of the world. Unfortunately, because of the wrong use of swastika by the Nazis, swastika has a negative connotation in the west where it is associated with evil and sufferings. Quite opposite to how it is perceived in the west, swastika represents happiness and means “May good prevail”. It also represents fertility, safety, and prosperity. Swastika was the sacred symbol of even Native Americans especially the southwestern tribes of Navajo and Hopi. To elaborate the sacredness of swastika in the life of Native Americans, we will see the extensive use of swastika in good luck coins of American clothing stores.
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Swastika Coin of Patterson Fletcher clothing store
Located at Fort Wayne of Indian state, Patterson Fletcher clothing store was the largest clothing store of Indiana of its time. Below is the swastika good luck 1 dollar coin of Patterson Fletcher clothing store. In below coin, you can also see other good luck symbols like horseshoe, wishbone and leaf clover. This coin gave the customer a discount of $1 on his next purchase at the store.
Swastika Coin of Singer clothing store
Founded in Ephrata town of Pennsylvania state, singer clothing store was one of the best clothing stores in Ephrata region. Below is the swastika good luck coin of singer clothing store. Similar to coins of Patterson Fletcher store, you can see other good luck symbols like horseshoe, wishbone and leaf clover in coins of singer clothing store. At the top of the coin is their motto “singer stone always reliable”. Value of this coin was $1 if clothes worth 10$ or more was purchased from the store.
Swastika Coin of M.D freeman clothing store
Almost all clothing store companies used swastika, horseshoe, wishbone and leaf clover symbol in their coins. Below is the swastika good luck coin of M.D freeman clothing store
, White 
Cliffs Business Park, Dover, Kent, CT16 3P
Swastika Coin of stern clothing company
Founded by Spiegel House Company in the early 1910’s at garret city of Indiana State, Stern clothing company was formed to address the increasing demands in mail orders of its products. Spiegel partnered with many independent clothing manufacturers to offer diverse apparel products to its customers. Spiegel was one of the leaders in apparel manufacturing industry. He widely distributed swastika good luck coins to its loyal customers. Discount of $1 was offered to the customer in return of this coin.
Swastika Coin of Victor Clothes Shop
Swastika good luck coins were distributed by victor clothes shop in an unusual political campaign for local municipal court judge in 1915. Like coins of other clothing shops, this coin measured one inch and was coated with gold and bronze. This coin was given to customers who opened an account with them
Swastika Coin of Okhalama clothing store
Below is the brass made Swastika good luck coin of lafferty-walker clothing company, one of the best stores of okhalama. Founded in the early 1920’s at Muskogee city of Okhalama, Lafferty-walker clothing store was one of the finest clothing stores of its era.
Swastika Coin of American clothing company
Located at Middle Street in Portland, American clothing company distributed swastika good luck coins to all its customers. Founded in 1902, it was one of the oldest clothing stores of Portland. Front of these coins was imprinted with motto "Home of Good Values” and the back with swastika and other sacred symbols.
Swastika Coin of eagle shoe clothing company
Founded at north Topeka of Kansas State, eagle shoe & Clothing Company sold both clothes and shoe at its store. On every purchase of items worth 10$ or more, this company offered a discount of $1 in return of every swastika good luck coin. This is why these coins were imprinted with message “We guarantee to save you on every purchase”. Front of this coin was imprinted the company name at the top and its location at the bottom.
Swastika Coin of Surprise Clothing Company
Founded at New Bedford of Massachusetts state, Surprise clothing company distributed swastika gold coin worth 1 dollar to its customers. Named as “surprise magic dollar”, these coins exhibited prosperity and happiness in the life of its customers. This company used both left facing and right facing swastika in its coins.
Swastika Coin of WHITEHEAD & HOAG CO
Founded by Benjamin S. Whitehead and Chester R. Hoag in 1890 at Newark town of New Jersey, Motto of Whitehead and Hoag Company was “Home of good clothes”
Front of the coin was imprinted with saving opportunities. Manager name and phone number of Whitehead and Hoag Indiana branch was also imprinted on the coin for help and suggestions. Like all other coins, backside of these coins was imprinted with leaf clover, horseshoe, wishbone and some runic symbols.
Swastika Coin of JORDANS STYLE SHOP
Founded in 1920 at Rochester city of New York, Jordan Style Company distributed swastika coins with the motto “Dress better, look better, “save money” or “Just show at our store and save $1” at the back side of the coi. Front of this coin was imprinted with the face value of the swastika coin (i.e. $1 for every purchase of item worth $10 or above) and company name followed by its location.
Swastika Coin of Queen City clothing
Located at Niagara Falls of New York City, queen city clothing was specialized in ladies fittings and clothes. Below swastika good luck coin is more or less very similar to coins of other clothing stores. I guess all these companies gave the order of creating good luck coins to the same coin manufacturing company.
Swastika Coin of star clothing company
Below are the swastika good luck coins of star clothing company. Front of the coin is imprinted with the message of saving $1 on every purchase of 10$. Back of this coin is imprinted with the message “Just show at our store and save $1” and “Dress better-look better-save money”. Such coins are very antique and are sold at various auction sites for more than $10.
Swastika Coin of People clothing company
Founded in Akron city of Ohio State, People clothing company accepted swastika coins from its customer on purchase of clothes worth $1 or above. Similar to coins of star clothing company, coins of people clothing company was imprinted with the message “Just show at our store and save $1” and “Dress better-look better-save money”.
Swastika Coin of Miller clothing company
Founded in Pittsburgh city of Pennsylvania State, Miller clothing company was the leading manufacturers of suits and coats in Pittsburgh. Front of this coin was engraved with the message “Wear a miller suit and have good luck”. Back of this coin was printed with a giant swastika and other sacred symbols like horse shoe, leaf clover, wish bone and runic symbols.
Swastika Coin of Boston store
Founded in 1933 at Chicago city, Boston store distributed swastika coin with company and distributor name at the front of the coin and the emblem of good luck ‘swastika’ on the other side of the coin. As you see below, position of the various sacred symbols are interchanged in this coin when compared to coins of other stores. Rest of the features is similar with swastika surrounded by good luck symbols at its four corners.
Swastika Coin of Rex clothing store
Below swastika coin of rex clothing store is quite different than the swastika coin of other clothing stores. On the front of this coin are the lion head and the face value of the coin along with company name. Back of the coin shows the swastika and the saying that the swastika good luck coin is as good as gold.
Swastika Coin of Moris Plan clothing store
Swastika coins of moris plan clothing store were impressed with the percentage of total amount that would be deposited into the account of the customers. Customer can then either withdraw the deposited amount or purchase clothes worth the money deposited in their account. Back of the coin was imprinted with a giant swastika and other good luck symbols.
Swastika Coin of Wm H. Riecks and company
Below are the swastika gold and silver coin of Wm H. Riecks and company, one of the finest clothing companies. These coins were used during a political campaign of re-electing the sheriff of the town. Back of the coin was imprinted with the message of the “lucky pocket piece”, probably referring to the belief that the swastika coin if kept in a pocket brings good luck and prosperity. Back of the coin reads the sheriff appeal to vote for him in upcoming elections
More swastika good luck coins of clothing stores in next article.
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< Conclusion:
This article is intended to reclaim the lost significance and importance of mankind earliest symbol “Swastika”. Swastika is derived from the Sanskrit word svastika, "su" meaning "good," "asti" meaning "to be," and "ka" as a suffix. Swastika signifies the symbol of good luck, prosperity, peace and fortune. After its association with German nazi’s, this ancient symbol has faced a sad transition from a good luck symbol to symbol of evil and adversity. Swastika is still widely used as a good luck symbol in Asian countries like India, China, Japan, Korea, Thailand, Vietnam, Indonesia etc. This symbol has a great spiritual meaning and significance in Hinduism and its offshoot religions like Buddhism and Jainism
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